The first proposal mistakes that cost freelancers replies

Most freelancers lose replies before the client understands their ability. The issue is usually not skill. It is that the proposal reads like it could have been sent to any job.

Mistake 1: opening with your bio

Clients care about their problem first. Start by naming the specific outcome they asked for, then connect your experience to that outcome.

Mistake 2: using proof that does not match

Relevant proof is narrow. If the job is about onboarding conversion, talk about funnel work, speed, analytics, or signup behavior. A broad portfolio claim does less work.

Mistake 3: ending with a vague CTA

Do not end with "let me know." Ask one question about timeline, tools, blockers, or success metrics. A clear question makes replying easy.